Future Shop customers are invited to purchase a heart as part of the “Have a Heart Campaign” for a minimum of $2.00. Customers are invited to write their name on it, and the hearts are posted throughout the store. 100% of the proceeds goes to the NPCC.

Last year, the two stores raised $5,316 through selling hearts and other fundraisers such as dress down days; an additional $1000 was donated through Future Shop’s corporate Community Partner program which donates to charities supported by its staff.

Merchandising Supervisor Andrew Needham says the campaign was triggered because employees were deeply touched by the heart-warming stories related “on air” during Astral Media Radio Niagara’s three day radiothon in support of the Niagara Peninsula Children’s Centre.  During the radiothon parents told countless stories of how their children’s lives were remarkably improved after receiving therapy at the Children’s Centre.

With the generous support of their customers, Future Shop employees hope to top last year’s fundraising results.

The Niagara Peninsula Children’s Centre provides therapy for more than 3,000 children with physical or communicative disabilities from all 12 municipalities in Regional Niagara.

Information: Jim Marino, NPCC Foundation (905)688-3550, ext.106

About Future Shop Community Giving

With 139 stores across the country and the nation’s premier web store (www.futureshop.ca), Burnaby, B.C.-based Future Shop is Canada’s largest, national retailer and e-tailer of consumer electronics.  Since 2001, Future Shop has awarded 455 post-secondary scholarships valued at over $1.3m to the Boys and Girls Club of Canada, and donated over 425 computers to set up CanTech centres. Each of Future Shop’s 139 stores donates to non-profits and communities on an individual basis, and supports employee volunteerism with Community Partner Awards.